Fred Herzog is best known for his unusual use of color in the 1950s and 1960s, a time when fine art photography was almost exclusively associated with black and white shots.

Fred Herzog is known for his unusual use of color in the 1950s and 1960s, a time when art photography was almost exclusively associated with black and white imagery. Despite slight shifts in social, cultural and technological parameters, the world now looks much the same as it did in the ’60s and ’70s.

In 1953, decades before William Eggleston and Stephen Shore established color photography as a serious medium for art photography, Fred Herzog shot his first roll of color film. There’s defiance in the work of Herzog, whose images focused largely on the working class of Vancouver, Canada. Fred Herzog is known for his distinctive approach to color photography in the 1950s and 1960s, a time when the art form was almost solely represented by black and white imagery. This book brings together over 230 images, many never before reproduced, and features essays by acclaimed authors David Campany, Hans-Michael Koetzle and artist Jeff Wall.

Fred Herzog is the most comprehensive publication on the work of this important photographer to date. Fred Herzog might not be a household name in the photography world, but his work holds its own against the likes of Walker Evans and William Eggleston, two photographers with whom Herzog shares an aesthetic. A while later, Herzog worked as a medical photographer and also became a serious documentary photographer. In this respect, his photographs can be seen as a pre-figuration of the New Color photographers of the seventies.In this respect, his photographs can be seen as a prototype for the New Color photographers of the 1970s. They come from that process of walking and that intuitive, deductive reasoning of where to be and how to take a picture when you’re there,” said Andy Sylvester, owner of the Equinox Gallery in Vancouver. Scenes of society in the macrocosm, rather than showing us nothing, showed us everything: race relations, urban alienation, gender politics and class distinctions. This book brings together more than 230 images, many of which have never been reproduced before, and includes essays composed by respected authors David Campany and Hans-Michael Koetzle.

By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions. Digital inkjet printing has enabled Herzog to finally satisfactorily make prints from his slides and exhibit his important early color street photography. What was striking to Herzog at this time was that he was beginning to identify a genre that had perhaps not yet found its definition: street photography. Fred Herzog is known for his unusual use of colour in the fifties and sixties, a time when art photography was almost exclusively associated with black and white imagery. In this respect, his photographs can be seen as prefiguring the New Color photographers of the 1970s.Herzog’s work has much in common with William Eggleston, who eschewed big scenes in favour of the quotidian. In this regard, his photography can be seen as a precursor to the New Color photographers of the 1970s. However, technology only allowed him to make archival pigment prints that match the color and intensity of the Kodachrome slide in the past decade.