She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA. However, if you look past that, this book is a good choice in building a good brand strategy foundation. One final suggestion, it's a guidance book so you might not read all the chapters, only the ones the are related to your part/role in the team/department. Ultimately, I don't think you're missing out on anything ground-breaking by not picking this book up.

Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. The book is split into two areas of focus - the theory and history of branding (thereby providing context) and the development of a practical understanding of the subject. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade–Brooking is a lecturer. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries digital media, fashion, advertising, product design, packaging, retail and more.Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. For example, case studies are featured on black pages to help differentiate them from the wider text. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. I qualified in Graphic Design (but never achieved a degree, even) and have read this book solely as a person who holds an interest in the field. Catharine Slade-Brooking is a Senior Lecturer on BA Graphic Communication at the University for the Creative Arts and has worked on design and branding projects for companies including Lloyds Bank, ICI, Sunday Times, Random House, The World Wide Fund for Nature and Zenica.

There are many books out there about branding and perhaps this one will have escaped your notice as a result. Don't go into this expecting it to be the branding design bible, but consider it a solid introduction.Anhand von Übungen und Beispielen werden die wichtigsten Schritte behandelt: Definition der Zielgruppe, Analyse der Wettbewerber, Erstellung von Moodboards, Logo-Gestaltung, Präsentation, das Rebranding und die Einführung der neuen Identität. Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand. This bestselling book is ideal for students, professionals and agencies working in the fields of: Graphic Design Branding Brand Management Advertising Marketing CommunicationsAuthored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: Defining the audience Analysing competitors Creating mood boards Naming brands Logo design Client presentations Rebranding Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.