description":"Let’s face it, wrinkles and fine lines are inevitable. Signs of ageing are simply a part of getting older. Have you started to notice some sneaky lines pop up? Wondering what you can do about it? Look towards powerful anti-ageing ingredients with proven results. Retinol (and retinoids in general) have been touted as a powerful and effective anti-ageing ingredient in recent years – and we’ll tell you why that hype is deserved. Anti-Brassiness Purple Mask. Makes the hair shiny and supple whilst neutralising brassiness week after week. Caring Colouring Cream: Aqua / Water, Cetearyl Alcohol, Propylene Glycol, Deceth-3, Laureth-12, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Lauric Acid, Glycol Distearate, Polyquaternium-22, Ethanolamine, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, CI 77891 / Titanium Dioxide, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, Ascorbic Acid, Sodium Metabisulfite, Dimethicone, Proline, p-Phenylenediamine, Carbomer, Threonine, Resorcinol, EDTA , Parfum /Fragrance. (F.I.L. C226898/1)

APPLY. START APPLYING THE COLOUR MIXTURE AT THE ROOTS OF DRY, UNWASHED HAIR. USE THE BOTTLE TIP TO SEPARATE THE HAIR SECTION BY SECTION. After shampooing your hair, use the nozzle tip to apply the product directly to the mid-lengths and ends of your hair. Massage it in for eight seconds, then rinse out. You can follow with your usual conditioner if you like. Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing. Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Next your colourist will look at the second and third numbers on the colour chart that appear after the period mark. These numbers indicate the primary and secondary reflects/tones that are present in the colour.Ever wondered whether a new beauty launch or trending product is truly worth the hype? Good news—you’re in the right place. I Just Tried… is our regular beauty column where we test out everything from new formulations to cult classics to find out whether they’re really worth your money. Oh, and we’ll even answer the most-searched-for questions so you don’t have to. Anti-Brass Purple Mask. Week after week, it neutralises the unwanted yellow and orange tones thanks to unique technology of purple dyes. It takes a lot for me to get excited about a hair product. I've spoken previously about how totally inept I am at styling my own hair. As long as it's clean, then I'm happy. This is why I simply put the L'Oréal Elvive Wonder Water 8 Second Hair Treatment to one side to test out later when it plopped through my letterbox last month. Sure, the press release had me slightly intrigued—this is one of the best-selling hair treatments in the United States, with one bottle selling every minute—but like I said, I'm just not that fussed about hair stuff. APPLY. START APPLYING THE COLOUR MIXTURE ON THE LENGTHS AND USE THE BOTTLE TIP TO SPREAD THE PRODUCT THROUGHOUT THE HAIR. LEAVE TO DEVELOP FOR 15 MINUTES. We advise, and it is stated on the product instructions, everyone should perform a strand test before dyeing their hair, even if they have used the product before, as that ensures they will achieve the right result Product Specification

I have to say, I am seriously impressed with this product. I used two doses of the product and found it really easy to use, without any of the warmth or tingling effects that some people have reported feeling on their scalps. I skipped using both conditioner and serum afterwards, then rough-dried and plaited my hair as usual before bed. This was the result come morning.Developer: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN.(F.I.L. C202318/2). 1241644 B- Purple Shampoo: AQUA /WATER • SODIUMLAURETH SULFATE • COCAMIDOPROPYL BETAINE • DIMETHICONE • SODIUMCHLORIDE • PARFUM/ FRAGRANCE• HEXYLENE GLYCOL • CITRIC ACID • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • GUAR HYDROXYPROPYLTRIMONIUMCHLORIDE •TRIDECETH-10 • GLYCERIN • SALICYLICACID • GLYCOL DISTEARATE • MICA • LINALOOL • HEXYL CINNAMAL • PEG-100 STEARATE • STEARETH-6 • PHENOXYETHANOL • ISOEUGENOL • COCO-BETAINE • TRIDECETH-3 • CI 77891 / TITANIUM DIOXIDE • BENZYL ALCOHOL • ACETIC ACID • FUMARIC ACID • CI 60730 / EXT. VIOLET 2 (F.I.L. C248857/1). There are up to 4 figures in a hair colour number, up to 2 before the decimal point and up to 2 after the decimal point. For example, 3, 5.8, 6.13 and 10.21 are all L’Oréal Professionnel hair colour numbers. Understanding Hair Colour Charts While an incredibly small percentage of women are natural blondes, it’s estimated that one in three women (a pretty big 33%) dye their hair blonde. With dozens of gorgeous blonde hair shades from the sun-kissed spectrum to choose from, how can you find the one that’s perfect for you?

B - Gentle Ph Shampoo: Aqua / Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Dimethicone, Sodium Chloride, Parfum / Fragrance, Hexylene Glycol, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Amodimethicone, Carbomer, Guar Hydroxypropyltrimonium Chloride, Trideceth-10, Glycerin, Salicylic Acid, Glycol Distearate, Mica, Linalool, Hexyl Cinnamal, PEG-100 Stearate, Steareth-6, Phenoxyethanol, Isoeugenol, Coco-Betaine, Trideceth-3, CI 77891/ Titanium Dioxide, Benzyl Alcohol, Acetic Acid, Fumaric Acid, CI 60730 / Ext. Violet 2 (F.I.L. C248857/1) Keep reading for an easy skin care routine that works for everyone, along with product recommendations from L’Oréal Paris that are suitable for all skin types." To help you out, we’ve put together this glossary for you to decode all the blonde shades out there: from icy platinum to bright strawberry blondes and everything in between." This guide to ceramides for skin will explain the benefits of these ingredients and answer questions like ‘can you mix ceramides with retinol?’. We’ll also provide ceramide product recommendations from the L’Oréal Paris beauty experts." APPLY. START APPLYING THE MIX AT THE ROOTS OF DRY, UNWASHED HAIR. USE THE BOTTLE TIP TO SEPARATE THE HAIR SECTION BY SECTION.description":"You might have noticed this popular ingredient listed on some of your favourite skincare products, but you may be wondering what are ceramides? They’re in everything from soaps and moisturisers to shampoos, hair conditioners and even sunscreens, but how does ceramide skincare help your complexion? SHAMPOO. REMOVE THE GLOVES, BREAK OFF THE BOTTLE CAP OF THE POST-COLOUR PURPLE SHAMPOO (2) AND APPLY TO YOUR HAIR. MASSAGE UNTIL THE FOAM IS RICH AND DENSE AND THEN RINSE. id": "https://www.loreal-paris.hr/excellence/krema/excellence-trajna-boja-za-kosu-8-11-ultra-pepeljasto-svijetlo-plava", description":"

Care about your skincare? So do we.

NEW Excellence Cool Crème range with its Triple Care Colour Routine. The ultimate salon like quality ash shades in a cool dark brown undertone. Features Anti-Brass Purple Technology Hair Care (shampoo / conditioner) formulated specifically to be used after your Excellence Cool Crème Ultra Ash Dark Brown permanent hair dye, to reveal radiant colour that stays cool over time (*if the 60ml conditioner is applied after 2 and 4 weeks).

TRIPLE CARE COLOUR RITUAL: Cares for your colour. Cares for your scalp. Cares for your hair. Follow our three step ritual:My hair felt so soft and shinier than it's possibly ever been from an at-home treatment (trust me—my hair is pretty coarse in texture and never looks shiny), and I could actually glide my fingers through it. Bonus: It also smelt amazing. In fact, the Wonder Water actually smoothed my hair so much that I don't think my hair had enough texture to keep my natural waves in place. Things are definitely looking a little flatter in my after photo, although not in a bad way. description":"When you bleach and colour your hair blonde, over time your hair can develop a brassy tone. Thankfully, toning products, such a Purple hair masks, can rebalance your blonde hue and help combat brassy tones."