Propaganda

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In 1959, United Fruit dispensed with all external advisors including Bernays. [63] Techniques [ edit ] Third parties [ edit ] During the 1920s, Bernays consulted for a number of major corporations, helping to boost their business through expertly crafted marketing campaigns aimed at influencing public opinion. What is important in either case is that we, the so-called public, begin to understand this process better so that we begin to differentiate between what we really want and what we’ve been conditioned to want by the invisible government competing for our share of mind and money. Such a differentiation is an important step on the path of self-knowledge and in the struggle for inner freedom, and it involves seeing firsthand in our own thoughts, emotions, sensations, and actions the specific ways in which this conditioning influences our lives.

Jensen, Mette Bastholm; Jensen, Steven L. B. (2003). Denmark and the Holocaust. Institute for International Studies, Department for Holocaust and Genocide Studies. ISBN 978-87-989305-1-8. Archived from the original on 2016-04-24 . Retrieved 2016-04-18. The "Father of Public Relations and Spin" and nephew of Sigmund Freud Edward L. Bernays (1890–1995), was also hired by the Friends of Danish Freedom and Democracy as a ... Rampton, Sheldon, and John Stauber. Trust Us, We're Experts! How Industry Manipulates Science and Gambles With Your Future. New York: Jeremy P. Tarcher/Putnam, 2001. ISBN 1-58542-059-XThe minority protected their interest with the use of mass media. With carefully planned and crafted communication, they get the common people to support their policies and ideas. In fact, one of the most firmly established principles of mass psychology is that the “group mind” does not “think”, rather, it acts according to impulses, habits and emotions. And when deciding on a certain course of action, its first impulse is to follow the example of a trusted leader. The newer salesmanship, understanding the group structure of society and principles of mass psychology, would first ask: “Who is it that influences the eating habits of the world?” But instead of a mind, universal literacy has given [the common man] a rubber stamp, a rubber stamp inked with advertising slogans, with editorials, with published scientific data, with the trivialities of tabloids and the profundities of history, but quite innocent of original thought. Each man's rubber stamp is the twin of millions of others, so that when these millions are exposed to the same stimuli, all receive identical imprints. [...]

Strottman, Christine (June 18, 2013). "Edward L. Bernays". Transatlantic perspectives. Archived from the original on December 1, 2017 . Retrieved November 28, 2017. Propaganda includes all the deliberate activities and communication efforts to influence people’s minds and opinions The Edward L. Bernays papers, 1982–1998 (bulk 1993–1995) are located in the Northeastern University Libraries, Archives and Special Collections Department, Boston, MA. If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway. In late 19th-Century Britain a variety of foods became accessible to the average person, who would previously have lived on bread and potatoes – consumption beyond mere subsistence. This improvement in food variety did not extend durable items to the mass of people, however. The proliferating shops and department stores of that period served only a restricted population of urban middle-class people in Europe, but the display of tempting products in shops in daily public view was greatly extended – and display was a key element in the fostering of fashion and envy.Larry Tye (2002). The Father of Spin: Edward L. Bernays and The Birth of Public Relations. Picador.

After graduating from Cornell, Bernays wrote for the National Nurseryman journal. Then he worked at the New York City Produce Exchange, where his father was a grain exporter. He went to Paris and worked for Louis Dreyfus and Company, reading grain cables. By December 1912, he had returned to New York. [12] Medical editor [ edit ] Rule from the Shadows – The Psychology of Power". Storm Clouds Gathering. Archived from the original on December 1, 2017 . Retrieved November 28, 2017. Olasky (1984), p. 12. "Bernays, however, anticipated greater centralization in government and media, and the consequent growth of a new bureaucracy. He advocated governmental licensing of public relations counselors, or at the least a set pattern of formal, university training befitting those who would form a latter-day mandarin class. Bernays also tried to enlist proponents of greater economic centralization in his public-relations planning.

Bernays pioneered public relations

When Edward Bernays, proclaimed by many as the father of public relations, published his book Propaganda in 1928, few people realized the far‑reaching influence that the new discipline of public relations would have on society. Propaganda, Bernays claims, is not something pernicious that one government or group inflicts on another, but is rather an integral part of democracy itself. Edward Bernays The United Fruit Company (today's Chiquita Brands International) hired Bernays in the early 1940s for the purpose of promoting banana sales within the United States, which he did by linking bananas to good health and to American interests and by placing them strategically in the hands of celebrities, in hotels, and other conspicuous places. Bernays also argued that United Fruit needed to put a positive spin on the banana-growing countries themselves, and for this purpose created a front group called the Middle America Information Bureau, which supplied information to journalists and academics. [53] Cook, Joan (July 12, 1980). "Doris Fleischman Bernays Dead; Pioneer Public Relations Counsel". The New York Times. Metropolitan Report p. 22. Archived from the original on July 23, 2018 . Retrieved February 24, 2016.

Businesses play the propaganda game the same way politicians do (ie.: don’t trust their philanthropic gestures, which might be PR) But instead of a mind, universal literacy has given him rubber stamps inked with advertising slogans, (..) trivialities of the tabloids and the platitudes of history, but quite innocent of original thought.In 1928, Edward Bernays published his famous book, Propaganda, in which he outlined the theories behind his successful “public relations” endeavours. The book provides insights into the phenomenon of crowd psychology and outlines effective methods for manipulating people’s habits and opinions. And that’s also one of the pillars of The Power Moves: we need fundamentally good people who know how to be bad to reach the elites of power. CONS Yet, Edward Loius Bernays provides something that goes never out of style and keeps working even when there is no scientific evidence (or when scientific evidence is scarce or poor): an intelligent mind to analyze the status quo and the social dynamics. Its underlying purpose, in large part, is to make money. By convincing people that they want something they do not need, Bernays sought to turn citizens and neighbors into consumers who use their purchasing power to propel themselves down the road to happiness. Marks (1957), p.82. "Bernays once spoke directly to the question of the ethics of a propagandist's speaking through a 'front.' There is no evidence that, at the time, he convinced anyone; but his position is worth considering as contrast to the prevailing judgment. While he readily admitted that a propagandist may not ethically buy the cooperation of a third party, he argued that it is perfectly legitimate for him to enlist the aid of a third party and conceal the relationship. The third party becomes a new advocate, not a subsidiary of the first. He continued: