Joined in 2023 
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Transform your blonde hair from brassy to cool blonde! Our Violet Crush Daily Purple Shampoo is infused with crushed violet pigment, and neutralises unwanted yellow tones to restore your bright, cool blonde between salon visits. For optimal results, use with Violet Crush Tone Correcting Purple Conditioner and our Violet Crush Purple Toning Mask to hydrate and nourish hair while neutralising brassy, orange tones. Safe for use on natural and colour-treated blonde. Peroxide-free and ammonia-free formula. Vegan-friendly formula.** Maximise UV protection: If you’re somewhere hot and sunny, shield your hair from sun exposure using UV-protective sprays or wearing a hat. You should always protect your hair in the sunshine anyway to prevent sun-damaged hair.
The John Frieda® professionals understand your hair. Our expertly-formulated products are designed for a wide range of different haircare and styling needs. Whether you’re looking to visibly repair damaged hair, transform your hair colour, enhance your current shade, add volume to fine hair, embrace your curls or smooth frizz and flyaways, we have tailored solutions to help you achieve your best hair every single day. Blonde shades with a darker base like dirty and butter blonde that incorporate hues of caramel and golden highlights best complement warmer undertones. Shades like 9A and 9N, mixed with butterscotch and caramel tones, are the perfect answer for making lighter shades more wearable on warmer undertones. Our Brazilian Sleek Frizz Immunity Shampoo for frizzy, medium to coarse hair tames unruly frizz for long-lasting sleekness. Our Brazilian Sleek range isinfused with Keratin Drops and leaves your hair smoother, softer, more manageable, and resistant to frizz. The result is a sleek, glossy style that lasts, withup to 72 hours of humidity protection.Limit washing: If you can, reduce how often you wash your hair to retain your hair’s natural oils that protect colour. Use dry shampoo in between washes to absorb excess oil.
Instantly bring out the best in your colour. Our Vibrant Shine Care range adds shine to all shades and styles, illuminating your hair from within. Our innovative formulas, with lightweight Rosehip Oil and Shine-Enhancing Complex, cleanse hair without weighing it down to amplify glossy shine and bring out the best in your colour. Suitable for natural or colour treated hair. Vegan-friendly formula*. Ash and milk chocolate shades of brown best suit neutral undertones, adding a splash of colour to your complexion. Look for colours like 5N and 6A as well as richer darker browns, which help complement your golden hues. That said, be sure to avoid anything two shades lighter than your natural colour as you’ll want to add a bit of warmth to your complexion. This ground-breaking collection infuses brunette tones to blend away unwanted grey hairs into natural-looking brunette. Formulated with coffee extract and GreyBlend technology, our Defy Grey Shampoo gradually blends away first greys by infusing warm brunette tones into grey strands for a naturally-blended brunette look, effectively disguising greys.Let’s face it - your hair looks best freshly coloured. Nothing beats the ultra-glossy, rich and lustrous look of toned, tinted, highlighted or balayaged tresses. And there’s almost nothing more annoying than discovering your newly-coloured hair is fading with every wash. Transform dull grey to shimmering silver! This collection for grey hair is designed to smooth and moisturise grey strands, care for your hair and neutralisebrassy tones for a youthful, radiant shine. Formulated with SilverGloss Technology to moisturise and polish silver strands. Safe for colour-treated andchemically-treated hair. Aqua, Hydrogen Peroxide, Steartrimonium Chloride, Cetyl Alcohol, Ceteth-40, Stearyl Alcohol, Myristyl Alcohol, Cetrimonium Chloride, Etidronic Acid, Sodium Hydroxide, Acetaminophen, Salicylic Acid. Choose colours with a “G” or “BG” if your complexion is more honey or almond, you tan easily, or your eyes are brown or hazel. Choose shades with an “N,” natural, if your complexion is pale, rosy, or has an even ebony colour or your eyes are blue or green.
Do you like to see golden tones in your hair or do you prefer neutral tones? If you like to see golden tones in your hair, select a shade with the word “golden” in its description, or a “G” for “Golden” in the alphanumeric code (for example, shade 8G). If you prefer a neutral tone, choose an “N” (for example, shade 4N). If you want to be a redhead, choose an “R” shade like 6R, 5R, or 4R. Brighten your blonde while infusing a dose of much-needed hydration with our Highlight Activating Moisturising Shampoo and Conditioner for dull hair. This range gently cleanses and moisturises, and leaves hair with a full spectrum of tones for highlights and balayage. The Highlight Activating For Blondes range nourishes and reactivates your highlights for smooth, soft blonde hair. Safe for colour-treated hair.Permanent hair dye won't wash out of your hair in the same way that temporary or semi-permanent hair dye does, but it will eventually start to fade and change shade over time. You can't preserve your hair colour indefinitely as life will always get in the way, but you can switch up your routine to prolong your hair colour: It’s common for permanent hair colour to last 6-12 weeks, depending on the condition of your hair when it was dyed, how often you wash it, and the kind of shampoo and conditioner you use. Transform your hair from frizzy to smooth instantly with our Frizz Ease Serums. Our iconic multi-taskers combat frizzy hair, protect hair from heat and humidity, hydrate and add shine. We have relaunched our serums so that you can now use them on wet and dry hair for instant, long-lasting smoothness. Suitable for all levels of frizz. Safe for colour-treated treated hair. Vegan friendly.**
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